| FOUR | |
|---|---|
| Launched | 6 February 2011[1] |
| Owned by | MediaWorks New Zealand |
| Picture format | 576i 16:9 (SDTV) |
| Slogan | "Feels like FOUR" |
| Country | New Zealand |
| Sister channel(s) | TV3, C4 |
| Website | four.co.nz |
| Availability | |
| Terrestrial | |
| Analogue | VHF band normally tuned to 4 or 10 |
| Freeview|HD | Channel 4 |
| Satellite | |
| Freeview satellite | Channel 4 |
| SKY Network Television | Channel 012 |
| Cable | |
| TelstraClear InHomeTV | Channel 12 |
Four (stylized as FOUR) is a television station operating in New Zealand and owned by MediaWorks New Zealand. The channel launched 6 February 2011 at 6pm. The channel broadcasts on channel frequencies previously used by C4 with some shows previously screened on TV3 and C4 now screening on FOUR. C4 will continue to broadcast replacing C42.
The channel's target audience is 18-49 year olds and can be broader in its appeal, with programming which attracts a wider, and more mature audience. During early mornings and late afternoons the channel will screen a range of children's programming such as Sesame Street and in the evenings will screen shows aimed at the mainstream audience. Overnight and late mornings - early afternoons the channel will screen Infomercials and Auto TV (Car Commercials).
Contents |
The history of FOUR dates back to 1997 when TV3 decided to launch a second channel as TV4. TV4 was an entertainment network and screened a wide range of imported shows such as South Park, Beverly Hills 90210, Beavis and Butthead. After the millennium new programming was scarce, with the infiltration of 1980's and 1990s repeats. In 2003 TV4 was relaunched as a music channel C4, the channel now screened mostly music related shows and played around 30% of New Zealand music. In 2008 C4 changed from broadcasting music to becoming a youth orientated entertainment network. Music shows still remained on the digital transmission of the channel during the daytime and overnight but during prime time viewing the channel now screened TV shows. The Analogue C4 signal screened informercials during off-peak times. Entertainment programmes included Animation Station on Thursday nights which was a marathon of animated shows such as Family Guy, American Dad, King of the Hill and South Park.
In 2010 a second C4 channel was launched as C42, the new C4 channel was much like C4 before the channel started moving away from playing music. C42 was only available on the Freeview platform.
In October 2010 MediaWorks announced C4 would be replaced with a new network called FOUR, the new network would now focus on children's programming during the day and in the evenings will screen a range of shows aimed at the 18-49 year old audience. The change took place on 6 February 2011 and at the same time C4 replaced C42. C4 has returned to its roots playing mostly music shows. The change has seen C4 available to Freeview viewers only, FOUR is available to Analogue Terrestrial viewers (until 2012-13), Freeview, Sky and TelstraClear InHome TV.
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